Simplifying the complex.
Clarifying the choice.
The industry’s first affordable, easy-to-implement system for effectively managing your travel program.
What We Do
Through insightful analysis of complex business situations
– from airline sourcing to industry evolution –
we help decision-makers recognize and realize every possible opportunity for savings.
We locate the key factors buried within dauntingly complex information.
We deliver simple, straightforward recommendations for optimizing your expenditures.
We develop scenarios for maximizing any savings opportunities.
We can even negotiate the best result on your behalf.
How We Help
Data analysis may be complex, but the goal is simple:
uncovering information you can use to save. We break our efforts
down into three basic benefits:
From RFP creation to supplier negotiations, we can provide a complete solution to your airline sourcing dilemma.
And we’ll happily tailor our services to accommodate
the specific challenges of
your unique situation.
Finding and fixing creeping sources of loss is essential. We provide a structured campaign of targeted spotlights to optimize your program and maximize your savings. Even after all contracts have been executed, we’ll help you stay ahead of the curve.
Poor data will sabotage
any analysis. Our holistic approach to constructing and cleansing your spend baseline cuts through the confusion, locating the key factors essential for accurate decision-making.
Who We Are
We’re a lean, efficient consulting group with global expertise and
a proven track record. Our experienced team of savvy analysts includes:
Dan Pirnat has been a consultant in the corporate travel industry since 1999. Until 2010, Dan was a Director at Travel Analytics, subsequently becoming Vice President and General Manager of TRX Travel Analytics. Prior to embarking on his travel specialization, Dan was a consultant with the global management firm A.T. Kearney focusing on supply chain.
In 2010, Dan set out and created Data Insights with the goal of supporting an underserved segment of the corporate travel sector – delivering robust analytics and data management for corporate travel buyers. Since 2010, Data Insights has proudly served many prestigious corporations in maximizing travel savings opportunities. This includes travel category RFPs, supplier scenario testing, travel policy analysis/modification, program globalization among other initiatives. Of importance
to our clients, Data Insights maintains complete objectivity by serving only travel buyers.
Dan is a proud graduate of Baldwin-Wallace University’s business program. Dan and his family of Cleveland sports enthusiasts reside on the west side of Cleveland.
Director, Analytics & Consulting
David Whiteaker has worked as an analyst and consultant in the travel industry for more than a decade, managing strategy and sourcing engagements for some of the world’s largest global travel buyers. His projects have ranged from highly structured strategy and sourcing initiatives to long-term ad hoc client support.
Dave leads Data Insights’ airline consulting and analytical practice. He also serves as our subject matter expert in travel policy consulting and is responsible for ongoing staff training. Dave’s most recent work has been in the pharmaceutical, consumer products and professional services industries.
He also has experience working in financial services and with government entities.
He and his family reside near Cincinnati, OH.
Director of Solutions Architecture
Geoff Purdy has over 27 years in large scale systems design and implementation. He has led many multinational projects and has subject matter expertise in the areas of product design, manufacturing, supply chain, QA, HR, and sales analysis.
On the technical side Geoff has played each IT role – project manager, analyst, DBA, developer, team lead, department head.
Geoff will lead the IT function for Data Insights, with a special focus on master data governance, cloud operations, and scalability. Relying on this diverse background, Geoff will also
be responsible for process development and elastic staffing in the IT realm. Having led business intelligence teams in the past,
and with the expanding capabilities of data science/machine learning and visualization tools, Geoff and the Data Insights team will be developing offerings to leverage these technologies to deliver more value and help our clients solve problems.
He and his family live on the west side of Cleveland.
Client Engagement Manager
Karin Manton is a supply chain professional with over 12 years of direct and indirect strategic sourcing, as well as, product and client management experience. The industries she has worked across include: travel, telecommunications, food, financial services and aviation. Her career in procurement began on the corporate buyer side working for large scale organizations such as Motorola, Kraft Foods and The Chicago Mercantile Exchange. Upon relocating to the Texas area, she transitioned into the aviation industry and moved into direct client management and consulting where she worked on-site with multiple clients leading large scale RFP engagements, giving presentations to senior level executives, and implementing eProcurement sourcing applications.
As the Client Engagement Manager for Data Insights, Karin is responsible for overseeing client engagement communications, project schedules and serving as a direct contact for our client partners. In addition to this role she serves as a resource for Data Insights sales efforts in the northeast territory. She holds
a dual BS in Supply Chain Management and Production Operations Management from Bowling Green State University and currently resides in Wilton, CT with her husband and two children.
Application Architect, Incompass
Mike has been architecting and implementing software solutions for over 28 years for small businesses and Fortune 500 corporations. He is directly involved with the creation and continuing development of many commercial applications, including www.netGolfLeague.com, www.iSirc.com, and www.incompassData.com. Mike is an innovator who makes it
a priority to stay well-informed about the latest technologies, which enables him to apply the right technology to each project.
Mike joined the Data Insights team to lead in the development of Incompass. Drawing on his experience with building secure, performant, cloud-based systems, he was instrumental in driving the technologies and architecture used for Incompass. Mike is responsible for designing and building the Incompass user interface, securing the website and data, and ensuring overall system scalability. Mike believes machine learning will have a significant impact on the industry moving forward and is excited about the big data possibilities at Data Insights.
Mike enjoys biking, skiing and hanging out with his family and resides near Akron, OH.
Director, Systems Architecture
Oca Shirley has more than 30 years of experience in software development and project leadership. He has worked with business travel, road condition and traffic information systems, and military and government applications, to name a few.
At Data Insights, Oca’s key focus is managing system design and integration of the software platforms that run our analytical methodologies for identifying savings opportunities. In this role he also leads requirements analysis as well as database integration and administration, working directly with each client from the beginning to the end of every project.
Oca has five children and resides with his family near Pittsburgh, PA.